Information Anxiety: What to Do When Information Doesn't Tell You What You Need to Know by John Saul

Horror Author Home > John Saul > Information Anxiety: What to Do When Information Doesn't Tell You What You Need to Know

buy Information Anxiety: What to Do When Information Doesn't Tell You What You Need to Know by John Saul at Amazon

Author: Giovanni and Saul, John S. Arrighi
Release date: September, 1990
Media: Paperback
ISBN: 0553348566

Every business owner should read this book

Ten years ago RSW said that data was the source of "Information Anxiety"; he went on to explain ways for people to put data into meaningful displays. His premise is that the display of data helps you convey a message. Take a look at the millions of advertisements that still don't understand his simple suggestions.

I cringe when I see the updates or designs people do to magazines or newspapers that put more pictures, less data and even less "information." Doesn't anybody read books like IA2 to understand what the brain does and how it sorts data to come to choices? In the beginning Wired followed his rules and they blew away the competition, then they got smart and followed the formula of the oldline magazines, then nearly bankrupt they got sold. RSW set up the guidelines for magazines of the future.

This is a great book and if a business owner really wanted their advertising and their collateral material to produce results they would use the tools in the book to check and see if they have broken the rules of cutting through the noise.

Buy this book, follow the rules, win more business. - an Amazon customer review

sitemap |