copyright ©1994-now EGBG - martijn engelbregt
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The Direct Marketing sector
regards the telephone as one of its most successful tools. Consumers
experience telemarketing from a completely different point of
view: more than 92% perceive commercial telephone calls as a
violation of privacy.
Telemarketers make use of a telescript - a guideline for a telephone
conversation. This script creates an imbalance in the conversation
between the marketer and the consumer. It is this imbalance,
most of all, that makes telemarketing successful. The EGBG Counterscript
attempts to redress that balance.
Good luck!
ABOUT EGBG
copyright ©1994-2005 EGBG - martijn engelbregt
nieuwe uilenburgerstraat 5, 1011 lm amsterdam, the netherlands, e-mail:
phone: 0031.20.6208784, fax: 0031.20.6209573, mobile: 0031.6.26082709