The Elusive Saviours


Chapter 4: The Third World as alternative location


Removal or transference of production

The most important element of our economic system is the freedom entrepreneurs have to trade and invest where and when they want. National governments establish varying limitations to this freedom.
Characteristically, transnational enterprises are able to choose between international locations for their investments. This suggests that they may also voluntarily develop environmentally healthy activities. But the evidence shows that they cannot cope with this freedom. Due to comparative cost advantages, they blatantly by-pass the more stringent environmental rules and regulations in the North by setting up production plants in Third World countries, where (economic) conditions do not support similarly strict legislation. In practice the situation is less simple.
First, there are many factors influencing the choice of a certain investment or location. Environmental costs are one factor, as are infrastructure, the geographic position in terms of supply of resources and outlets, the availability of qualified personnel and the structure of the concern (position in the chain of production). Environmental costs usually consume a relatively small part of the company's budget (although this varies according to the sort of company). In practice, the low environmental costs of a potential new plant location seldom turn the scales in choosing to invest in that location.

While the liability laws relating to crimes against the environmental vary from country to country, there is a definite trend in the North towards introducing stricter legislation. Strict liability legislation in relation to surface pollution directly influences the conduct of an enterprise in choosing a location for its activities and investments. In the North, companies always commission an environmental surface study, and they sometimes also require the previous owner to furnish them with a guarantee of non-liability, before deciding to purchase land and buildings. If they do discover that the land is polluted and if they are not guaranteed protection against liability claims, they will not purchase the property.
The fear of being pursued by damage claims is not unfounded. In the Netherlands, for example, there have been many examples of companies causing very serious surface pollution, sometimes many years earlier. This damage totals between 126 and 180 billion guilders, and is spread over more than 100,000 properties. The so-called New Civil Law holds the property owner responsible for all pollution, even if the owner can in no way be blamed (risk liability). The period of limitation of 30 years is not always applicable, and a plea of ignorance not always valid. Hundreds of civil suits are currently in preparation or under review. Those involved face severe financial threats. This has made companies, citizens and the government decidedly more claim conscious.

Liability for surface pollution

In the United States, strict codes of environmental liability have been operational for many years. Multi-million dollar suits are not uncommon. In 1988, for example, Shell was forced to pay the sum of one billion dollars in damage claims. Companies in the Netherlands can, since 1985, insure themselves against the costs of environmental liability. A similar Environmental Liability Insurance has been available in the US for many years. In the US there is also the so-called Superfund. This fund provides finances for cleaning up surface pollution in cases where the culprit cannot be found (or where the risks cannot be insured, as is the case for nuclear power plants). The fund is made up of the proceeds from levies, environmental penalties and damage compensation fees.
Transnational companies are not only claim conscious in the highly developed countries of the North. Western entrepreneurs hesitate to take over existing East European chemical and metallurgical industries, apparently in anticipation of more stringent application. Moreover, industrial equipment in Eastern Europe is so old that bringing it up to date would be too costly.
In the mid-eighties, a pollution haven debate surfaced in scientific and political circles. Many branches of transnational corporations were relocated to developing countries and were accused of moving dangerous activities to places with less radical environmental legislation, leading to a loss of jobs in the north. But prolific research led to the conclusion that environmental legislation was not as important in influencing investment location as economic motives: cheap production conditions including labour costs. An exception to the rule were the producers of highly toxic substances (asbestos, petroleum dyes, pesticides) and heavy metals (copper, zinc, lead). <12>

 Northern scientists and politicians were pleased with this vindication of their argument that stricter environmental legislation does not lead to job and industry loss in the North. They reaffirmed that it was possible to conserve both welfare and the environment! But the matter is not quite so simple. While few companies have actually moved, (i.e. the same enterprise closing a factory in one area and investing in another in another area), production is being relocated. When one company decides stops the (environmentally polluting) production of certain goods, buyers are then forced to look elsewhere. This provides new companies with new expansion possibilities, possibly in the Third World. The end result is that production is relocated from one country to another.
It is probably more true to say that the world market has been relocated. This process of relocation is happening in a number of basic metals industries, in the heavy - bulk - chemicals industry and in other industrial branches. Wherever these production industries go, the country experiences rapid industrial growth - and extra environmental problems. Because these branches of industry are growing faster in the South than they did in the North, the strain on natural resources there is greater, the local environment suffers, and the public is exposed to high health risks.


Rapid industrial growth in South East Asia


 Asian economies (excluding Japan) are growing faster than those of Europe and the United States. The textile, electronics and car industries, in particular, are expanding in size. These types of businesses are important customers for the chemical industry - and the chemical industry (for example plastics and other semi-manufactured products) is flourishing. In 1993 the chemical market expanded in Asia (excluding Japan) by no less than 8 per cent, while elsewhere in the industrialized world, growth stagnated. Participants in this growth are both Asian enterprises and transnationals from the United States, Europe and Japan, who invested huge sums in new production units. The Asian market was not the only outlet; through the combination of low costs and modern technology it was possible to compete on the international market despite long transportation distances. This was clearly the case with organic dyes: between 1982 and 1991 the Asian share of world exports of organic dyes rose from 13 to 24 per cent.
The tremendous growth of the chemical industry and the shift of the fulcrum to Asia is illustrated in the following prognosis:
World market for chemical products
In billion dollars, and in percentages
Billion dollars Growth Global distribution (%)
1992 2000 % 1992 2000
North America 319 400 25 29 29
Western Europe 430 500 16 40 36
Asia 335 490 46 31 35

European transnationals find Asia attractive because of its growth potential, but there also so-called push factors. Manfred Schneider, president director of the chemical giant Bayer, described it in this way:

"The main disadvantages we face (in Europe) are higher labour costs and expensive social security systems, coupled with the wide-spread regulation of environmental affairs by the state. We have to overcome these handicaps. If we do not, many areas of our business (in Europe) will become uncompetitive and therefore in danger of being squeezed out of the market." <13>
 
 


To conclude that the geographical shift of polluting production processes is not as bad as it seems is not only short sighted, but complacent. It assumes that environmental measures in the North are effective. Unfortunately we all know that the "stricter" environmental policy in the North has not been able to deal with either international or local environmental problems.
It would be more logical to conclude that the badly needed tightening of environmental measures in the North will indeed lead to the exodus of large, environmentally polluting production processes to the South. The example below shows how that possibility became reality in the phosphoric acid industry.


The transfer of phosphoric acid production: closures in Europe and expansion in Morroco


 Phosphate, in the form P205, is a nutrient for plants and a building bloc in food production. Modern intensive agriculture boosts natural phosphate levels in the soil through the addition of the phosphate fertilizers. The production of this chemical fertilizer is one of the many stages in the food production chain in which this nutrient continually changes shape. Many environmental problems arise throughout the entire chain, one of which is the production of phosphoric acid, which is particularly well-known for the discharge of waste gypsum into surface water and the release of the highly polluting substances, phosphorous, cadmium and radon-226, into the environment. For every ton of phosphoric acid (P205) produced, five tonnes of unclean phospho-gypsum is discharged.

 In the 1980s, Western European governments exerted their authority to stop such discharges, demanding a reduction in the quantities of free phosphorous drained because of its eutrophic interaction with surface water. Many local governments demanded a total halt (mostly in phases) to the discharge of cadmium - an EC blacklisted substance.
At first, the Western European chemical fertilizer industry responded with delay tactics. They began researching alternative methods for processing the gypsum. They looked into storage on land, as is done in the United States, and into reprocessing the waste into building material. The largest chemical fertilizer producer in the world, Norsk Hydro, initiated an ostensibly serious effort to develop a new cadmium cleansing technique at their plant in Vlaardingen, the Netherlands. The second largest, Kemira, offered to modernize its entire plant in Rotterdam in exchange for a promise by the local authorities to freeze their stricter discharge standards for at least 20 years. In anticipation of research results and investments in cleaner techniques, companies everywhere requested postponement of the application of the stricter discharge standards. However, local governments took measures to progressively tighten rather than freeze the discharge standards.

 At the end of the 80's, in order to meet the stricter discharge standards, many producers in Western Europe switched to a cleaner raw material, low-cadmium phosphate rock. In three European locations producers switched to less environmentally harmful nitrophosphate production methods. These were Norsk Hydro in Porsgrunn (Norway), BASF in Antwerp and Chemie Linz (Austria).
The Western European phosphoric acid producers were also riddled with economic problems. In 1988/89 the Moroccan state-owned concern, OCP, started expanding its production capacity since Morocco can benefit from cheap phosphate ore mined on its own territory.

A global glut arose at the same time that Western European demand for phosphate fertilizer shrank and prices begun to dive. Cheap imports from North Africa snatched the market from European producers and Morocco is still expanding capacity to meet export markets. In 1996, total world phosphoric acid production capacity will have risen by 1.9 million tonnes.
Along with the continuing decline in the use of chemical fertilizers in Western Europe, this bodes ill for the European phosphate fertilizer industry. These negative market prognoses have forced corporations to close production units. From January 1992 to April 1993 alone, 1.35 million tonnes of P205 phosphoric acid production was abandoned in Western Europe. That is more than one third of the total capacity, a decrease far in excess of the decline in the market and the oversupply caused by the expansion of competing nitrophosphate fertilizer production. Imports of phosphoric acid (or phosphate fertilizer) from Morocco (in particular) will have to be brought in to meet the needs.
But the result will be a surge in pollution in Morocco. The flood of highly polluted phosphoric gypsum is being pumped, untreated, straight into the Atlantic Ocean. Thus closures in Western Europe have only resulted in a shift of pollution to Morocco. In the end the environmental cause has gained nothing.

This example illustrates the dubiousness of transnational corporations accepting "environmental responsibility" and choosing not to move when confronted by tighter environmental legislation in the North. Tighter environmental measures there, combined with the continuing absence of international legislation, only makes the South more attractive. These same transnationals claim only to be able to take on their environmental responsibility in the continued absence of international legislation.
We may therefore conclude that while the differences in environmental policy between Northern and Southern countries is seldom a motive for transferring production, it is the lack of environmental motivation in the closing down of company activities that indicates the inadequacy of the environmental policy. If governments in the North will significantly tighten environmental regulations, which truly attempt to solve environmental problems, this will result in the transference of polluting activities to the South. This underlines the need for international environmental legislation.


The great negotiating power of transnational corporations

The above conclusion assumes that the differences between the North and the South in environmental legislation and in the enforcement of the rules and regulations will remain, at least for the time being. In many cases, this is not only due to differences in formal legislation or in their enforcement, but is related to the differences in the negotiating power of the pertinent Northern and Southern government agencies involved. At a regional and local level, specific environmental regulations and their application are largely the result of negotiations between companies and government agencies. Transnational corporations can have an immense influence on the results of these negotiations due to their freedom to choose between various investment locations, specific knowledge and their financial resources.

 Countries in the South are largely dependent on foreign capital for investment in economic enterprises. In the case of large infrastructural projects or major direct investments in mining or processing, transnational companies are always involved. This is certainly the case for huge projects which go beyond the financial capacity of the country, and is usually demanded by international lending agencies such as the World Bank, who never fully finance development projects but require additional investments by the actual operating company as well as their technical and organizational expertise. It is almost inevitably a transnational corporation that can meet these financial, technical and organizational demands. Large investment programmes in mining or basic industry is therefore always a complex structure consisting of national governments, international banks and transnational corporations, who negotiate their contributions based on their individual interests in the project.
The World Bank usually coordinates the search for finance, the Third World country is usually the project applicant in search of money and expertise to stimulate economic development, while the transnational is the potential investor in search of profit. If the Third World country has a lot to offer, for example an abundance of natural resources and favourable government subsidies, an attractive cooperation agreement and cheap energy supplies, this will improve its bargaining position and it will be able to make far-reaching demands, for example concerning local content in production, local employment and skills transfer and so forth.

Footloose industry

If a Third World country with few natural resources wants to attract foreign investment to improve employment opportunities or stimulate export, it will only succeed if the government is flexible, creating incentives such as free trade zones, favourable tax regimes for foreign business and a relaxation of national labour laws that affect, for instance, trade union membership or conditions for women workers. These attract mainly smaller investors who are not interested in specific natural resources but are involved in labour intensive production and are therefore particularly concerned about labour costs and social stability. The transnational corporation is almost always in a position to invest elsewhere, unlike national companies which are limited by national boundaries, so it can make demands over taxation regimes (exemption from or the application of low tariff taxes, special import and export duties), repatriation of profits, mining conditions (applicable to mining projects: concessions and royalties), and the presence of an infrastructure which is financed by the host country.


Energy politics of aluminium companies in the Third World


 In the past thirty years, several large hydro-electricity projects have been established in Third World countries, for example in Surinam, Ghana, Indonesia, Venezuela and more recently Brazil. The countries involved aimed to use this type of electricity production to stimulate long-term economic development. Because of the massive investment required for by the construction of a dam, a reservoir and power station, this sort of project is only viable if its entire output is purchased from the very start, an impossible condition for most developing countries where per capita electricity consumption is usually very low. The sorts of business activities that are stimulated by a hydro-electric plant are not present and can only be built up slowly if electricity tariffs are not too high. But a modern aluminium smelter with a capacity of 200,000 tonnes per year easily consumes 310 Megawatts of electricity and is therefore a perfect consumer. In most cases, an aluminium industry therefore becomes a precondition for launching electricity production projects in the Third World. The two go together like Siamese twins.
The large aluminium corporations often negotiate the establishment of one aluminium smelter in various countries at the same time, thus creating a powerful negotiating position for themselves. In many cases they are able to force the electricity tariffs down to - or under - the cost price by pitting countries against each other.
Often, however, the disadvantages of combined hydro/aluminium projects are greater than the advantages. The income from export and the increased employment, which undoubtedly have repercussions on the economy, have to be weighed against the destruction of the natural environment caused by flooding huge areas of land, salinification in downstream areas, reduction in soil fertility due to decreased silt deposits, more water-related illnesses (such as bilharzia and malaria) and a reduction in fishing harvests. The indigenous population is usually forced to re-settle with little or no compensation. Moreover, this sort of project usually leads to debts lasting 30 to 50 years and capital goods and services (repairs/maintenance) usually have to be imported. Often, corporations are able to profit from tax perks and, in many instances, they are free to repatriate their profits.

Numerous investment projects have shown that the negotiation structure involving government, international banks and transnational corporations takes insufficient account of the interests of local population groups and the natural environment. From the economic point of view, the value of large scale projects for economic development has been the subject of criticism for many years. In the 80's environmental groups and interested groups of local and indigenous populations added their criticisms.
This has focused particularly at the World Bank as external financier. As a result of which the World Bank altered its project review procedures. An examination of projected environmental consequences of the investment is now standard procedure. It is also directed at the governments concerned. But interest in the environment and associated problems of poverty usually have to give way to economic interests. The interests of the local population are often parallel to those of the environment. Only in unusual situations, often when there is an environmental scandal, does the role of the transnational come under fire. The powerful position of the international companies in tripartite negotiations with banks and governments is almost never the subject of discussion.


Summary

One of the most important freedoms of transnational corporations is their freedom to choose the location of their investments. It seems likely that they will not be able to keep to their self-declared environmental responsibility and will avoid the tighter Northern environmental legislation by relocating their production facilities to the less strict Third World. Research indicates, however, that only under exceptional circumstances will corporations relocate their production activities to countries with less stringent environmental laws. To conclude, though, that the migration of polluting processes of production is less of a problem than was anticipated is both short sighted and conceited. That conclusion rests on the supposition that environmental measures in the North are effective.
Unfortunately, we know only too well that the "tighter" environmental policy in the North has not been able to conquer either the international or the many local environmental problems. It would be more to the point to conclude that the necessary tightening of environmental measures in the North will lead to an exodus of polluting production processes to the South. This process can influence the welfare of the North while it will mean a large increase in the environmental problems of the South. Through their freedom to locate plants and investments, transnationals will be constantly in the position to avoid their environmental responsibility.

 While systematic relocation of polluting production processes to "pollution havens" does not occur, there is a relative transference or shift. We see an increase in the share of the South in various industry branches - including branches which are known for their large scale environmental pollution. A faster growth of these industries in the South than in the North is combined with an increase in the demands placed on natural resources, with large negative consequences and risks for the local environment and public health.
Transnational corporations are also involved in rapid expansion in some of the countries in the South. Through their tremendous negotiating power, they are usually able to demand extremely favourable location and investment conditions. Almost without exception, they are unwilling to apply the stricter environmental laws of the parent country to their location in the South, where laws are less demanding or law-enforcement less effective. In other words transnational corporations adapt themselves to the lowest pollution standards in their investment behaviour. They do not create an example for the surrounding business culture. There is presently no international legislation to correct these tendencies.


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